Oatmeal v. Bacon: How to Differentiate in a Generic World
“Bacon is bad. Oatmeal is good. Bacon is risk. Oatmeal is safe. Bacon is excess. Oatmeal is moderation. At least that’s what we’re told. Instead, what we should think is that bacon is interesting and oatmeal is boring. This book is not about being less boring; it’s about being more interesting… being an outlaw and being a non-conformist. And, that being interesting is an effective business model.” (4)
In Oatmeal v. Bacon: How to Differentiate in a Generic World, author and sales expert Justin Foster argues that there are two types of companies: oatmeal brands, which are plain and unappealing on their own, and bacon brands, which are fun and exciting without the help of expensive advertising campaigns.
Most people don’t eat their oatmeal plain – they add butter, sugar, cinnamon, berries, and more in order to make the mush more appetizing. In the same way, Foster argues that “oatmeal” brands require extensive marketing to make their brands appealing to consumers.
Bacon brands, however, don’t need much except a little sizzle to get consumers interested. These companies offer products that are interesting, new, and exciting – so much so that the only marketing strategies necessary are word of mouth and a little patience.
In this interactive book, Foster explains how to create and sustain a bacon brand so that your company can stand out in the crowd. He offers real-world examples of successful bacon brands, quizzes, and strategies for finding the inner bacon within us all.
According to Foster, “being truly different and unique creates sales – especially in a world that has grown weary of homogenized conformity.”
So let’s be bacon.
Want to read Oatmeal v. Bacon? We have a copy in our Lighthouse Library – stop by and check it out today!
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